Eko Whiskey Club

PRIVACY AND COOKIE POLICY

The Eko Whiskey Club is committed to protecting the privacy and security of our customers and visitors. The staff at the Club are members too, so we appreciate the importance of keeping customers’ personally identifiable information private.

For all our services Eko Whiskey Club is the data controller – the company that is responsible for your privacy.

WHAT INFORMATION DO WE COLLECT & HOW DO WE USE IT AND MOST IMPORTANTLY, WHY?

We collect, and you provide us with various pieces of personal information, which we may use in several different ways. The following tables set out what we do and why we do it.

Your name and contact details

Includes things like your name, address, email address and telephone number

How do we use your name and contact details	Why do we use it?
To deliver your purchases	This information also forms part of our purchase contract with you. We must use this information to provide instruction to couriers on how to deliver your products.
To send you service messages by Email, Post, Text or through our website and applications	We do this to keep you up to date with the progress of your orders, or up to date with your membership entitlements and status.
To send you information via email, SMS and post	We use this information to keep you up to date with relevant services, offers or notifications.
For fraud prevention and detection	To prevent and detect fraud against either yourselves or the Club
Showing you Club adverts as you browse the web	Single casks can sell out quick, we do this, so you can be aware of the latest products available
Finding out what you, and other customers, like and are interested in	From time to time we may reach out to gain a better understanding of our members to ensure we are giving you what you want and striving to do more.

Your date of birth information

How we use your date of birth	Why?
Fraud prevention	To help protect your membership account and ourselves from fraudulent activity
Legal drinking age verification	We make every effort to check that our customers are of legal drinking age in their location. This is simply compliance to responsible retailing standards.
To provide promotions	We may want to give you a little gift on your birthday.

Your gender

How we use your gender	Why?
To improve your Club experience	We use gender information to help provide more personalised experiences on the website or in our product recommendations and to know how to address you

Your payment information

How we use your payment information	Why?
Fraud prevention	To help protect your membership account and ourselves from fraudulent activity
Take payment and give refunds	We need this to perform our contract with you and fulfil customer service duties to you.
Ensure communications are relevant	We have customers on different payment systems with us, we want to make sure that our messaging is aligned to this and relevant to each member

Your contact history with us

Information such as what you’ve said to us and how – i.e. over email you may have wanted to unsubscribe to a mailing list, or on social media or via the phone you may have wanted to look up an order status.

How we use your contact history	Why?
Provide customer service and support	We’ve got to use information like this to provide basic customer services duties such as tracking down an order
Train our staff	We may use interactions with members of staff as a training example to work towards providing better customer services
To inform marketing communications	We take feedback seriously, we wouldn’t want to set out to irritate people and would factor feedback and data into our future planning.

Purchase history

What you’ve bought online and/or physically

How we use your purchase history	Why?
Provide customer services and support and handle returns	We’ve got to do this to perform our contract with you and we make every effort to help provide customers with positive experiences with the Club.
Finding out what you, and other customers, like	To make efforts to give you what you want so you can make the most of membership or your website experience. This information is also used to plan so our product production can be better aligned to your desires
To provide you with recommendations of other things you might like	We’ll help you navigate your way through, what can be, a complex world of whisky by using the website to help point out products you might enjoy

Information about your device (phone, laptop, desktop or tablet) and how you use our website and applications

Information you give us as you browse the website, interact with it. This may include information such as current location if you choose to share it.

How we use Information about your device (phone, laptop, desktop or tablet) and how you use our website and other applications	Why?
Improve our website and set default experiences for you (such as language, age verification or login status)	To seek a better understanding of what and how our website is used, which we hope to use to create a better experience for you and our other customers.
Protect our website	To prevent and detect against fraud to either you or Club. We will also need this to meet our legal obligations for looking after your data

Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotions	Why?
To pick winners, take feedback on-board and improve our methods of interacting with members	We use this information to improve the way we interact with our customers such as developing our service offering or tailoring our promotions to be more appealing.

You don’t have to give us all this information, but some of this is required for us to be able to perform our obligations to you and to provide you with Club services. You may not be able to buy from the website, in venue or receive an optimal customer experience should you withhold service sensitive information or opt out of various communications types and methods. However, we will do our best to honour your decisions and will always work to uphold strict policies and processes to protect your data.

We also take steps to anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including IT systems, research, data analysis, improving our website and other online properties, and developing new products and services. We may share this with third parties who provide us support in conducting business and service improvements such as those listed above.

SHARING YOUR INFORMATION

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or payment information. We believe members are a vested part of the Club and want to uphold our trust.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

Companies that work in support of the services of the Club, such as payment service providers, booking service providers, warehouses, order packers, and delivery companies
Professional service providers, such as marketing agencies, web development and optimisation partners, database administrators, advertising partners and website hosts, who help us run our business and need this information to help us do better things
Government entities, law enforcement and fraud prevention agencies, so we can help tackle fraud and comply with legislation
Companies approved by you, such as social media sites (if you choose to link your accounts to us) and payment providers who may link an account to your Club’s account

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

CLUB ADVERTISING ONLINE

The Club engages in online advertising to entice new members to join us, to keep you aware of what we’re up to and to help you find and see our products.

Like many other companies, we target banners and ads to you when you are on other websites, applications and search engines. This is done using a variety of digital marketing techniques including ad exchanges and marketing networks using several advertising technologies like web beacons, pixels, ad tags, cookies, mobile identifies, as well as specific services offered by some sites and social networks (such as Facebook’s Custom Audience services). We adhere to all advertiser policies and stick to strict rules and regulations set out by several advertising standards bodies as well as alcohol and spirits marketing policies.

The banners and ads you will see are based on information we hold about you, or your previous use of our website, your previous engagement with our venues or from our events. This includes information from the products you may have browsed on the website, the content you have engaged with or the advertising you may have previously responded to.

KEEPING YOUR INFORMATION, DATA SHARING AND TRANSFERS

Retention

If you are or have been a Member, we will usually keep your data for the length of your membership and then up to two years after your membership lapses. After that, data will be anonymised but some data such as order history will be kept to meet legal requirements, for example for financial and tax records, and we may use it for analysis in aggregate. If you have shopped with us without becoming a Member, we will keep your data for up to two years after you have last shopped, and it will then be treated in the same way as Member data.

We may retain information for longer if reasonably necessary to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse or enforce our terms and conditions. We may need to keep your details for longer if you have asked us not to contact you with marketing, to ensure you do not accidentally hear from us again.

YOUR RIGHTS – ACCESS AND CORRECTIONS

You have a lot of rights that relate to your personal information:

The right to be informed about how your personal information is being used – as per this documentation
The right to access the personal information we hold about you
The right to request the correction of inaccurate personal information we hold about you – which will largely be editable via your account preference centre
The right to request that we delete your data, or stop processing it or collecting it, in some circumstances (except for any legal circumstances where we must retain the information)
The right to stop direct marketing messages, which you can do through your account, and to withdraw consent for other consent-based processing at any time
The right to request that we transfer or port elements of your data either to you or another service provider
The right to complain to your data protection regulator

If you want to exercise these rights, have a complaint, or just have questions, please contact us.

CHANGES TO PROTECTING PRIVACY

We may make changes to this page from time to time to reflect how we are processing data. If we make significant changes, we will make this clear via the website or via relevant service communications. In these circumstances we will need to use personal contact details to deliver these communications.

We use different forms of cookies to improve your web experiences and to improve our understanding of marketing. Please see our cookie notice for more information here.

HOW TO CONTACT US / HOW TO BE REMOVED

We wouldn’t want to send our customers any communications they don’t want to receive. We’d like to hear from you if you feel like we could have provided a better service or have any specific questions or concerns; about this policy or other supporting documents, would like us to stop using your information or want to exercise your rights as set out in this document or have complaints.

You can get in touch via our memberservices@ekowhiskeyclub.com email address which will put you straight in touch with the members of staff who manage data privacy and security.

COOKIE POLICY

Like most websites we use cookies and similar technologies to help provide, protect and improve the Club’s website and online services. This policy will help explain how and why we use this technology.

A cookie is a small data file that is transferred to your device (e.g. your phone or your computer). For example, a cookie could allow us to recognise your browser and display more appropriate content, while another could store your preferences like language and help us serve you the most preferable version of the website. We use 2 types of cookie on our websites: (1) “session cookies” and (2) “persistent cookies.” Session cookies normally expire when you close your browser, while persistent cookies remain on your device after you close your browser and can be used again the next time you visit the Eko Whiskey Club.

We also use other technologies with similar functionality to cookies, such as web beacons, pixels, mobile identifiers, and tracking URLs, to obtain data. For example, our email messages may contain web beacons and tracking URLs to determine whether you have opened a certain message or visited the website by clicking on a certain link. This type of information would then be used to improve our communications in the future.

WHY DOES THE EKO WHISKEY CLUB USE THESE TECHNOLOGIES?

We use these technologies for several purposes, such as:

To enable you to use and access the website (such as remembering your age for our age gate, so you don’t need to answer it on every page, or remembering what you put in your basket as you browse)
To enable, facilitate and streamline the functioning of and your access to the Eko Whiskey Club platform
To better understand how you navigate through and interact with our web properties and to improve these
To serve you tailored communications (both on our website and third party) that is relevant to you based on how you have interacted with us (i.e. what language you use on our website)
To show you content (e.g. advertisements) that is more relevant to you.
To monitor and analyse the performance, operation, and effectiveness of the Eko Whiskey Club website and advertisements.
To enforce legal agreements that govern business practices of The Eko Whiskey Club’s website
For fraud detection and prevention, and investigations.
For purposes of our own customer support, analytics, research, product development, and regulatory compliance.

THIRD PARTIES

We may also allow certain business partners to place these technologies on our website, but only with our consent and knowledge. These partners use these technologies to

Help us analyse how you use our website, such as, by noting the third-party services from which you arrived
Market and advertise Eko Whiskey Club services to you on our website and third-party websites, such as a product recommendation based on your purchase history
Help us detect or prevent fraud or conduct risk assessments, or
Collect information about your activities on our website, other sites, and/or the ads you have clicked on.

We do not permit such third parties to use this technology information to serve you any other advertising or communications from other third parties and they will only be for the use, promotion and improvement of The Eko Whiskey Club.

YOUR CHOICES

Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser’s toolbar.

Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.

Your mobile device may allow you to control cookies through its settings function. Refer to your device manufacturer’s instructions for more information.

Further information about cookies can be found at https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/. Please note that by deleting or disabling future cookies, your user experience may be affected, and you might not be able to take advantage of certain functions of our site or it might not work at all.

AGE VERIFICATION

Privacy Policy

PRIVACY AND COOKIE POLICY